Platform Options
All-in-One Platforms
Teachable/Thinkific
- Courses and memberships
- Payment processing
- Good for beginners
- $49-199/month
Kajabi
- Everything included
- Email marketing built-in
- Higher price point
- $149-399/month
Yoga-Specific Platforms
Namastream
- Built for yoga teachers
- VOD and live streaming
- $49-199/month
Uscreen
- Video-focused
- Branded apps available
- $149-499/month
DIY Approach
- WordPress + membership plugin
- More control, more work
- Lower ongoing costs
- Technical knowledge needed
Marketplace Options
YouTube: Free exposure, ad revenue, funnel to paid
Alo Moves: Apply to teach on their platform
Glo: Premium platform, selective
Building a Membership
Why Memberships Work
- Predictable recurring revenue
- Community building
- Lower decision for students (vs large purchase)
- Ongoing relationship
Membership Structure
Content
- New classes weekly or monthly
- Live classes/workshops
- Exclusive series
- Community access
Pricing Models
- Monthly: Maximum flexibility, higher churn
- Annual: Better retention, cash flow boost
- Tiered: Multiple price points, more complexity
Retention Strategies
- Fresh content regularly
- Engaged community
- Member wins celebrated
- Personal touches
- Exclusive benefits
Creating Courses
Course vs Membership
Course: Specific transformation, one-time purchase
Membership: Ongoing access, recurring payment
Both can work—many teachers offer both.
Effective Course Topics
- Specific outcomes (flexibility, back pain, stress)
- Skill development (inversions, arm balances)
- Complete programs (30-day transformation)
- Specialty areas (prenatal, seniors, athletes)
Course Creation Process
- Define transformation: What will students achieve?
- Outline curriculum: Logical progression of modules
- Create content: Videos, worksheets, resources
- Build delivery: Choose platform, set up
- Launch strategy: Pre-sell, email marketing, social
Diversifying Income
The Multiple Stream Approach
Don't rely on one revenue source:
- Foundation: Membership or classes (40-50%)
- Products: Courses, digital downloads (20-30%)
- Services: Privates, coaching (10-20%)
- Auxiliary: Affiliates, sponsorships (10-20%)
Passive vs Active Income
Active: Live teaching, privates, real-time
Passive: Recorded content, courses, digital products
Balance both—active for connection, passive for leverage.
Marketing Your Offerings
Email List Building
Your email list is your business foundation:
- Offer free value to attract subscribers
- Nurture with valuable content
- Promote offerings appropriately
- Most sales come through email
Social Media Strategy
Instagram, YouTube, TikTok:
- Consistent valuable content
- Behind-the-scenes connection
- Free value → Paid offerings
- Don't over-promote
Launch Strategies
Evergreen: Always available, automated funnel
Launch model: Periodic open/close enrollment
Hybrid: Evergreen with launch promotions
FAQ: Monetization Questions
Conclusion
Online monetization transforms yoga teaching from a time-for-money exchange to a scalable business. You can impact more students, earn while you sleep, and build something sustainable.
Start with one revenue stream. Master it. Add others. Build patiently. Your teaching has value—capture it appropriately.
The online yoga business isn't oversaturated; it's full of opportunity for teachers who combine quality instruction with smart business strategy.
